Unless you've been living under a rock for the last nine months, you know that our world is changing. It's becoming more virtual - and that won't end when the pandemic ends (if it ever does). Implementing video into your marketing practices was important before COVID-19 destroyed our normal way of life, but it's proven to be even more important now and moving forward. There are countless reasons for your business to utilize video marketing but in this post, I'm going to define 3 major reasons you need video right now:
1. Competing For the Attention of the Consumer
According to the Oracle ID Graph, the average person has about 5 devices leaving them with endless choices of different content to consume at any given time. Trends come and are popular only as long as we can manage to pay attention to it. According to a study by Microsoft in 2000, the average person's attention span was 15 seconds. 15 years later, it was a mere 8 seconds. This leaves businesses with a challenge to stand out and attract the attention of the consumer. Video marketing provides consumers with easy-to-consume content that captures and keeps their attention so that your story can be heard.
2. Show the Personality of your Brand
It is no longer sufficient for companies to blindly boast to their consumers that their services or products are "better, faster, quicker" than their competitors. Consumers are so numb to the amount of ads they see a day that, oftentimes, they skip right through without even paying attention. In order to truly differentiate from your competition, companies need to focus on building a brand that resonates with their target audience. One way to do this is by building a personality around your brand. Video is the easiest way to show the personality of your company. People don't buy products or services anymore - they buy the story.
3. Video Provides a Higher ROI
By 2021, 82% of all consumer internet traffic will be from video. Given this popularity of video among users, brands are seeing that there is a higher ROI that can be obtained by using video marketing as apart of their strategy. Companies use video to explain features and benefits of their services or product rather than depending on a salesperson. With an easy to consume medium such as video, this tool has never been more important to form new relationships and explain information to the masses of potential consumers. Some stats to consider when deciding if video is really necessary for your company:
- 90% of users have found a product video useful in making a purchase (Hubspot)
- Video can increase landing page conversions by up to 80% (Unbounce)
- 64% of people are more likely to buy a product after watching a video (Hubspot)
Conclusion
Video marketing is an essential tool that every business needs to be using in the digital world that we are living in. By utilizing video marketing, companies can maintain relationships with current customers and also attract new ones. They can use video as a medium to explain benefits and features as well as add personality to your brand to form a personal connection with potential consumers. Allow us to tell your story.